Charles Stuart founded Sarah Coventry Jewelry in 1949, named after his granddaughter.
Stuart was very forward thinking for his time.
He had no in-house designers, but relied on out sourcing from freelancers. He then put these designs out to be made in various local factories, rather then having his own manufacturing base. He was also quite innovative in his selling techniques, replicating the Tupperware and Avon models, using house parties to get people talking about his affordable jewellery, using the strapline – ‘Dare to be Different’!
This word of mouth marketing strategy made Sarah Coventry one of the most popular jewellery brands of the 20th Century.
You can own an affordable – dare to be different – piece of history, and a signed antique of the future by clicking on these beautiful earrings.
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